Though many newer organizations are building their products as software as a service (SaaS) from the beginning, a large number of many b-to-b organizations' customers – and a large percentage of their current revenue – relies on on-premises versions of their software. For most of these organizations, a major priority is to migrate their technology – and customers – to the SaaS platform and put more focus and resources toward their SaaS offerings.
Product management fundamentals such as understanding customer needs and following an established innovation and go-to-market process are consistent regardless of the type of offering or the way it’s delivered, but the shift from on-premises to SaaS has some implications for product management related to agile development, launch, pricing and packaging, and metrics and measurement.
In this webcast replay, we discuss the key product management differences between on-premise software and software as a service (SaaS) and how product management leaders need to adapt to these changes.
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