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Minimum Viable Products Brief

June 19, 2017

Lower the risks during product launch with thorough concept testing.

Discover how to analyze the market, learn about customer needs and test concepts to generate a higher level of confidence before building or launching a new product.

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Vanity, Stuff and Fluff in Customer Need Descriptions
Vanity, Stuff and Fluff in Customer Need Descriptions

Do away with these common problem-producing ways of defining customer needs.

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Maximize the Value of Your Product Portfolio Through Smarter Investment Spending
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