The SiriusDecisions Pricing and Packaging Blueprint defines a best-in-class four-phase process that guides the development of pricing and packaging tailored to each buyer segment.
To price and package offerings effectively on a global scale, product leaders must consider the following:
- The internal and market-specific elements to review when developing pricing and packaging for new geographic markets
- The conditions that may require pricing strategies to vary from one country to the next
- How to adapt pricing policy for specific geographic markets