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Establishing a Product Management Function Brief

June 19, 2017

Develop a product management function that will grow and succeed.

Explore the four-step process to defining the value of a product management function, clarifying responsibilities and demonstrating quick wins.

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Top Priorities for Product Management
Top Priorities for Product Management

Ensure you're focused on the right areas for product management success.

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Vanity, Stuff and Fluff in Customer Need Descriptions
Vanity, Stuff and Fluff in Customer Need Descriptions

Do away with these common problem-producing ways of defining customer needs.