Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity. Operationalizing personas into campaigns requires deep buyer insights with a detailed understanding of how the buyer wants to buy. Although portfolio marketing and demand creation need to collaborate closely when leveraging persona and buyer insights in demand creation programs, this is a critical link that is often weak across b-to-b organizations, which impacts business performance.
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In this brief, you will discover the elements that product management leaders need to consider to help their organizations adjust and thrive in the current environment.
In this e-book, we review findings from the 2019 SiriusDecisions Product Management Leadership Priorities Survey and compare these results to data from the 2014 edition of the same survey.
In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2020.
In spring 2019, SiriusDecisions conducted the only known b-to-b survey covering the use and benefits of agile within software development, marketing and sales. All respondents were either a member...
In this e-book, you will gain insight into the factors that drive product management success and the best practices that support a culture of product management excellence in a b-to-b organization.
Minimum viable product (MVP) is one of the most misunderstood and misused terms in product management today, with many product teams applying the term incorrectly, leading to confusion and...
Learn more about transitioning from on-premises to SaaS and considerations for all functions in the revenue engine – sales, marketing and product.
In this webcast replay, we describe six assumptions that product management leaders should incorporate into their planning for 2020.
SiriusFoundations will help new and veterans alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology.
Learn how to improve your product management organization and implement a culture of product management excellence.
Explore the benefits and challenges of moving to a solution-centered go-to-market strategy
In this webcast replay, we discuss the key product management differences between on-premise software and software as a service (SaaS) and how product management leaders need to adapt to these changes
Read about the work SDL did to redesign their offering to make it simpler and more responsive to customer needs.
Discover how Global Knowledge adopts the SiriusDecisions Product Marketing and Management Model to drive better decisionmaking and increase customer focus.
This e-book provides insight into board members' expectations and best practices for heads of product.
Improve the effectiveness of your product management team in an agile environment.
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...
The SiriusDecisions Pricing and Packaging Blueprint defines a best-in-class four-phase process that guides the development of pricing and packaging tailored to each buyer segment.
Companies are realizing that effective product management is a key factor in accelerating growth. However, many organizations admit they have a lot of room to improve in this area.