Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity. Operationalizing personas into campaigns requires deep buyer insights with a detailed understanding of how the buyer wants to buy. Although portfolio marketing and demand creation need to collaborate closely when leveraging persona and buyer insights in demand creation programs, this is a critical link that is often weak across b-to-b organizations, which impacts business performance.
Home » Resources for the Product Management Leader » Activating Persona and Buyer Insights for Demand Creation Webcast Replay
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Trans...
Error - something went wrong!
Other content in this Stream
Managing Change in an On-Premises and SaaS World
Learn more about transitioning from on-premises to SaaS and considerations for all functions in the revenue engine – sales, marketing and product.
Expanding the Economics of Alignment Infographic
Product Management Excellence E-Book
Learn how to improve your product management organization and implement a culture of product management excellence.
Moving from Product to Solution Innovation E-book
Explore the benefits and challenges of moving to a solution-centered go-to-market strategy
Moving From On-Premises to SaaS: Product Management Implications Webcast Replay
In this webcast replay, we discuss the key product management differences between on-premise software and software as a service (SaaS) and how product management leaders need to adapt to these changes
SDL Ensures Product Management and Marketing Alignment Around Customer to Achieve 22% Growth in YoY Revenue
Read about the work SDL did to redesign their offering to make it simpler and more responsive to customer needs.
Global Knowledge Puts More Discipline Around Go-To-Market Process, Resulting in Faster Time to Sale
Discover how Global Knowledge adopts the SiriusDecisions Product Marketing and Management Model to drive better decisionmaking and increase customer focus.
Product Management Planning Assumptions Guide 2019
In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2019.
What Boards of Directors Want From the Head of Product
This e-book provides insight into board members' expectations and best practices for heads of product.
The SiriusDecisions Agile Engine for Product Management
Improve the effectiveness of your product management team in an agile environment.
Top Four Signs Your Digital Transformation Is in Trouble
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...
Global Pricing and Packaging: Using the Blueprint for Global Products Webcast Replay
The SiriusDecisions Pricing and Packaging Blueprint defines a best-in-class four-phase process that guides the development of pricing and packaging tailored to each buyer segment.
The Secrets of Highly Effective Product Management Webcast Replay
Companies are realizing that effective product management is a key factor in accelerating growth. However, many organizations admit they have a lot of room to improve in this area.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
The SiriusDecisions Product Marketing and Management Model
Improve your offering's commercial success with our best-in-class model.
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
Value-Based Pricing: What Is It? What Are the Benefits? How Do I Get Started?
According to SiriusDecisions data, most b-to-b organizations continue to use cost-plus or competitive pricing for their offerings. There is still some confusion about what value-based pricing is,...
The SiriusDecisions Needs Aperture
Better understand and prioritize your customers' needs.
Four Healthcare Product Management Trends for 2018
We work with b-to-b product management teams across many industries here at SiriusDecisions, but for product management teams creating products for the healthcare industry, there are some unique...
Help! Sales Is Trying to Change My Product Roadmap!