Resources for the Product Management Leader

SiriusDecisions helps product management leaders intuitively understand customer needs and consistently deliver innovative solutions. Our unique, evidence-based approach helps product teams implement best practices for product portfolio management, pricing and packaging, innovation and product lifecycle management, and agile product management. Explore content for this role below.

Product Management: Planning Guide 2020

In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2020.

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Product Management: The Keys to High Performance

In this e-book, you will gain insight into the factors that drive product management success and the best practices that support a culture of product management excellence in a b-to-b organization.

Read More
Managing Change in an On-Premises and SaaS World

Learn more about transitioning from on-premises to SaaS and considerations for all functions in the revenue engine – sales, marketing and product.

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73% of high-growth companies have a defined product lifecycle management process in place vs. only 34% for low-growth companies.
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Expanding the Economics of Alignment Infographic

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Check out featured stories from our SiriusStars
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SiriusFoundations: Product Management Webcast Replay

SiriusFoundations will help new and veterans alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology.

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Product Management Excellence E-Book

Learn how to improve your product management organization and implement a culture of product management excellence.

Read More
Moving from Product to Solution Innovation E-book

Explore the benefits and challenges of moving to a solution-centered go-to-market strategy

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Moving From On-Premises to SaaS: Product Management Implications Webcast Replay

In this webcast replay, we discuss the key product management differences between on-premise software and software as a service (SaaS) and how product management leaders need to adapt to these changes

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SDL Ensures Product Management and Marketing Alignment Around Customer to Achieve 22% Growth in YoY Revenue

Read about the work SDL did to redesign their offering to make it simpler and more responsive to customer needs.

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Global Knowledge Puts More Discipline Around Go-To-Market Process, Resulting in Faster Time to Sale

Discover how Global Knowledge adopts the SiriusDecisions Product Marketing and Management Model to drive better decisionmaking and increase customer focus.

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87% of high-growth companies have a formalized investment governance team while only 50% of low-growth companies use such a team.
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What Boards of Directors Want From the Head of Product

This e-book provides insight into board members' expectations and best practices for heads of product.

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The SiriusDecisions Agile Engine for Product Management

Improve the effectiveness of your product management team in an agile environment.

Read More
Top Four Signs Your Digital Transformation Is in Trouble

Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

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Global Pricing and Packaging: Using the Blueprint for Global Products Webcast Replay

The SiriusDecisions Pricing and Packaging Blueprint defines a best-in-class four-phase process that guides the development of pricing and packaging tailored to each buyer segment.

Learn More
The Secrets of Highly Effective Product Management Webcast Replay

Companies are realizing that effective product management is a key factor in accelerating growth. However, many organizations admit they have a lot of room to improve in this area.

Learn More
Digital Transformation: Not Just a Buzzword

Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.

Read More
The SiriusDecisions Product Marketing and Management Model

Improve your offering's commercial success with our best-in-class model.

Read More
Defining Digital Transformation

Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

Learn More
Activating Persona and Buyer Insights for Demand Creation Webcast Replay

Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity.

Learn More
Value-Based Pricing: What Is It? What Are the Benefits? How Do I Get Started?

According to SiriusDecisions data, most b-to-b organizations continue to use cost-plus or competitive pricing for their offerings. There is still some confusion about what value-based pricing is,...

Learn More
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Resources for the Product Management Leader

Product Management: Planning Guide 2020

In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2020.

Product Management: The Keys to High Performance

In this e-book, you will gain insight into the factors that drive product management success and the best practices that support a culture of product management excellence in a b-to-b organization.

Managing Change in an On-Premises and SaaS World

Learn more about transitioning from on-premises to SaaS and considerations for all functions in the revenue engine – sales, marketing and product.

Expanding the Economics of Alignment Infographic

SiriusFoundations: Product Management Webcast Replay

SiriusFoundations will help new and veterans alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology.

Product Management Excellence E-Book

Learn how to improve your product management organization and implement a culture of product management excellence.

Moving from Product to Solution Innovation E-book

Explore the benefits and challenges of moving to a solution-centered go-to-market strategy

Moving From On-Premises to SaaS: Product Management Implications Webcast Replay

In this webcast replay, we discuss the key product management differences between on-premise software and software as a service (SaaS) and how product management leaders need to adapt to these changes

SDL Ensures Product Management and Marketing Alignment Around Customer to Achieve 22% Growth in YoY Revenue

Read about the work SDL did to redesign their offering to make it simpler and more responsive to customer needs.

Global Knowledge Puts More Discipline Around Go-To-Market Process, Resulting in Faster Time to Sale

Discover how Global Knowledge adopts the SiriusDecisions Product Marketing and Management Model to drive better decisionmaking and increase customer focus.

What Boards of Directors Want From the Head of Product

This e-book provides insight into board members' expectations and best practices for heads of product.

The SiriusDecisions Agile Engine for Product Management

Improve the effectiveness of your product management team in an agile environment.

Top Four Signs Your Digital Transformation Is in Trouble

Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

Global Pricing and Packaging: Using the Blueprint for Global Products Webcast Replay

The SiriusDecisions Pricing and Packaging Blueprint defines a best-in-class four-phase process that guides the development of pricing and packaging tailored to each buyer segment.

The Secrets of Highly Effective Product Management Webcast Replay

Companies are realizing that effective product management is a key factor in accelerating growth. However, many organizations admit they have a lot of room to improve in this area.

Digital Transformation: Not Just a Buzzword

Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.

The SiriusDecisions Product Marketing and Management Model

Improve your offering's commercial success with our best-in-class model.

Defining Digital Transformation

Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

Activating Persona and Buyer Insights for Demand Creation Webcast Replay

Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity.

Value-Based Pricing: What Is It? What Are the Benefits? How Do I Get Started?

According to SiriusDecisions data, most b-to-b organizations continue to use cost-plus or competitive pricing for their offerings. There is still some confusion about what value-based pricing is,...