Sony Professional Solutions, Europe

October 27, 2015

Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they took toward a winning solution    

Explore Sony's marketing transformation initiative and how they leveraged SiriusDecisions models and best practices to understand how buyer behavior is changing to better inform their customer communications.

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Product Marketing Pathway
Product Marketing Pathway

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Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay
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Put audience-centric aspirations for your go-to-market strategy into action.