SiriusFoundations: Portfolio Marketing Webcast Replay

August 9, 2016

Gain the building blocks for designing the optimal portfolio marketing function    

Learn about the role of portfolio marketing and gain an overview of relevant models and frameworks, including the SiriusDecisions Product Marketing and Management (PMM) ModelTM, the SiriusDecisions Buyer Persona Framework and the SiriusDecisions Messaging NautilusTM.

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Top Priorities for Portfolio Marketing
Top Priorities for Portfolio Marketing

Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing lead...

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Is Message Testing Becoming Extinct?
Is Message Testing Becoming Extinct?

Learn how traditional message testing is being replaced by a more modern best practice that leads to a high...


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