SiriusFoundations: Portfolio Marketing Webcast Replay

August 9, 2016


Gain the building blocks for designing the optimal portfolio marketing function    

Learn about the role of portfolio marketing and gain an overview of relevant models and frameworks, including the SiriusDecisions Product Marketing and Management (PMM) ModelTM, the SiriusDecisions Buyer Persona Framework and the SiriusDecisions Messaging NautilusTM.

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Top Priorities for Portfolio Marketing
Top Priorities for Portfolio Marketing

Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing lead...

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There Is More Than One B2B Buyer's Journey
There Is More Than One B2B Buyer's Journey

We have identified three distinct scenarios of buying behavior. Learn more about each one to better align y...