SiriusFoundations: Portfolio Marketing Webcast Replay

July 18, 2018

Portfolio marketing leaders are responsible for bringing an organization’s portfolio of offerings to market while refining its go-to-market strategy, architecture and execution. Watch our foundational session on portfolio marketing for an overview of core SiriusDecisions concepts, frameworks and terminology.

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Audience-Centricity Starts With Buyer Insights
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Six Key Areas That Should Drive Portfolio Marketing’s Agenda in 2018
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