SiriusFoundations: Portfolio Marketing Webcast Replay

July 12, 2017

Watch our foundational session on portfolio marketing to learn how to design an audience-centric go-to-market strategy, develop deep buyer insights, create messaging that resonates, take a strategic approach to launch and drive more revenue with the right sales enablement programs.

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Marketing Transformation: Dialing Up an Audience-Centric Approach
Marketing Transformation: Dialing Up an Audience-Centric Approach

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or servic...

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Go-to-Market Architecture Project Overview
Go-to-Market Architecture Project Overview

Effectively manage the challenges and barriers of transitioning from a product-centric to an audience-centr...

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