Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment

August 29, 2018

Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of new content focused on buyer need. 

Learn more about the SiriusDecisions Buyer Persona Framework.

No Previous Flipbooks

Next Item
Marketing Transformation: Dialing Up an Audience-Centric Approach
Marketing Transformation: Dialing Up an Audience-Centric Approach

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or servic...