Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay

June 30, 2016


Put audience-centric aspirations for your go-to-market strategy into action 

Learn the causes of poor buyer vision and how to use the SiriusDecisions Go-to-Market Architecture Framework to transform your go-to-market strategy from product- to audience-centric in coordination with product, marketing and sales.

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Product Marketing Pathway

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The SiriusDecisions Product Marketing and Management Model

Improve your offering's commercial success with our best-in-class model.

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