Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay

June 30, 2016

Put audience-centric aspirations for your go-to-market strategy into action 

Learn the causes of poor buyer vision and how to use the SiriusDecisions Go-to-Market Architecture Framework to transform your go-to-market strategy from product- to audience-centric in coordination with product, marketing and sales.

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Sony Professional Solutions, Europe
Sony Professional Solutions, Europe

Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they ...

The SiriusDecisions Product Marketing and Management Model™
The SiriusDecisions Product Marketing and Management Model™

Improve your offering's commercial success with our best-in-class model.


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