Product to Audience-Centric Transformation: A B2B Odyssey Webcast Replay

June 30, 2016


Put audience-centric aspirations for your go-to-market strategy into action 

Learn the causes of poor buyer vision and how to use the SiriusDecisions Go-to-Market Architecture Framework to transform your go-to-market strategy from product- to audience-centric in coordination with product, marketing and sales.

Previous Article
Product Marketing Pathway
Product Marketing Pathway

Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-ma...

Next Item
The SiriusDecisions Product Marketing and Management Model
The SiriusDecisions Product Marketing and Management Model

Improve your offering's commercial success with our best-in-class model.