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The SiriusDecisions Product Marketing and Management Model

March 2, 2016

Portfolio marketing leaders strive to improve their go-to-market workflow process and take a strategic approach to launch with defined accountability and metrics. Leaders can rely on the SiriusDecisions Product Marketing and Management Model for a best-in-class go-to-market workflow process for innovating and marketing b-to-b offerings and improving an offering's commercial success and underlying team-based collaboration.

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Product Marketing Pathway
Product Marketing Pathway

Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-ma...

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BFFs: Portfolio Marketing and First-Line Sales Managers
BFFs: Portfolio Marketing and First-Line Sales Managers

Understand three key reasons why portfolio marketers should foster a strong relationship with sales, partic...