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Portfolio Marketing: The Keys to High Performance

A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and outperform the competition.

Portfolio marketing teams that lack a strategic focus can keep marketing and sales teams from achieving their goals. Therefore, portfolio marketers must work across functions to deliver the best route to market. Best practices improve portfolio marketing’s ability to achieve optimal results for product, sales and marketing.

In this e-book, you will gain an understanding of the attributes of high-performing portfolio marketing teams and how they relate to the key priorities of portfolio marketing leaders.

Portfolio Marketing: Planning Guide 2020
Portfolio Marketing: Planning Guide 2020

In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their p...

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Moving from Product to Solution Innovation E-book
Moving from Product to Solution Innovation E-book

Explore the benefits and challenges of moving to a solution-centered go-to-market strategy