Portfolio Marketing: Planning Guide 2020

August 30, 2016

Portfolio marketers have taken great strides in adopting the latest tools and techniques. However, they also must promote change in the organization’s culture so that it can establish a meaningful connection with target buyers. In this guide, we describe six areas of opportunity that portfolio marketing leaders should incorporate into their planning for 2020.

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Why Are Buyer Insights So Vital for Product, Marketing and Sales Leaders?
Why Are Buyer Insights So Vital for Product, Marketing and Sales Leaders?

Product, marketing and sales leaders need buyer insights to support an audience-centric go-to-market strate...

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Building B-to-B Buyer Personas: How Personal Should They Be?
Building B-to-B Buyer Personas: How Personal Should They Be?

Invest time in talking to buyers and doing research to develop a deep understanding that will drive strong ...