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Portfolio Marketing: Planning Guide 2020

August 30, 2016

Portfolio marketers have taken great strides in adopting the latest tools and techniques. However, they also must promote change in the organization’s culture so that it can establish a meaningful connection with target buyers. In this guide, we describe six areas of opportunity that portfolio marketing leaders should incorporate into their planning for 2020.

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Portfolio Marketing: The Keys to High Performance
Portfolio Marketing: The Keys to High Performance

In this e-book, you will gain an understanding of the attributes of high-performing portfolio marketing tea...