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Portfolio Marketing Planning Assumptions Guide

August 30, 2016

Portfolio marketers are responsible for initiating go-to-market strategies that drive success in marketing and sales execution. As a key function in the marketing ecosystem, portfolio marketing must lead the organization to implementing an audience-centric approach. In this guide, we share five trends that will impact portfolio marketing leaders in 2017.

The SiriusDecisions Messaging Nautilus
The SiriusDecisions Messaging Nautilus

Transform the way you create effective content and connect with buyers by learning this systematic approach...

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SiriusFoundations: Portfolio Marketing Webcast Replay
SiriusFoundations: Portfolio Marketing Webcast Replay

Learn about the SiriusDecisions Product Marketing and Management Model, the Buyer Persona Framework and the...