×

Read Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

Portfolio Marketing: Planning Guide 2020

August 30, 2016

Portfolio marketers have taken great strides in adopting the latest tools and techniques. However, they also must promote change in the organization’s culture so that it can establish a meaningful connection with target buyers. In this guide, we describe six areas of opportunity that portfolio marketing leaders should incorporate into their planning for 2020.

Previous Article
Why Are Buyer Insights So Vital for Product, Marketing and Sales Leaders?
Why Are Buyer Insights So Vital for Product, Marketing and Sales Leaders?

Product, marketing and sales leaders need buyer insights to support an audience-centric go-to-market strate...

Next Item
Building B-to-B Buyer Personas: How Personal Should They Be?
Building B-to-B Buyer Personas: How Personal Should They Be?

Invest time in talking to buyers and doing research to develop a deep understanding that will drive strong ...