Personas: The Catalyst for Becoming Buyer-Centric Webcast Replay

February 16, 2016


Jumpstart your shift to buyer-centricity with personas

Discover how you can leverage the SiriusDecisions Persona Toolkit to target, develop and deploy personas and address the "how" in audience-centricity.

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Top Priorities for Portfolio Marketing
Top Priorities for Portfolio Marketing

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There Is More Than One B2B Buyer's Journey

We have identified three distinct scenarios of buying behavior. Learn more about each one to better align y...