Adopt personas to drive customer-centricity and business growth
Discover how to leverage personas to enable more effective messaging, increase sales pipeline and support product growth.
There Is More Than One B-to-B-Buyer's Journey
We have identified three distinct scenarios of buying behavior. Learn more about each one to better align y...
Error - something went wrong!
Other content in this Stream
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
Go-to-Market Architecture Project Overview
Effectively manage the challenges and barriers of transitioning from a product-centric to an audience-centric go-to-market strategy.
Product Marketing Pathway
Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-market approach.
Top Track Picks for the Portfolio Marketing Leader
Design your Summit agenda with these sessions, which our analysts have hand-selected for your role. Get started today.
Sony Professional Solutions, Europe
Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they took toward a winning solution.
Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay
Put audience-centric aspirations for your go-to-market strategy into action.
The SiriusDecisions Product Marketing and Management Model™
Improve your offering's commercial success with our best-in-class model.
B-to-B Buyer Insights Webcast Replay
Review the results of our recent B-to-B Buying Study that investigates buyer behavior for high-performance marketing and customer-centric innovation.
BFFs: Portfolio Marketing and First-Line Sales Managers
Understand three key reasons why portfolio marketers should foster a strong relationship with sales, particularly with the first-line sales manager.
Top Priorities for Portfolio Marketing
Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing leaders and the most popular areas of client focus we respond to with our insights and advice.
SiriusFoundations: Portfolio Marketing Webcast Replay
Learn about the portfolio marketing role and gain an overview of relevant models and frameworks, such as the SiriusDecisions Product Marketing and Management Model, and the Buyer Persona Framework.
Is Message Testing Becoming Extinct?
Learn how traditional message testing is being replaced by a more modern best practice that leads to a higher degree of confidence in the final messaging's relevance and resonance.
Increase Resonance with Persona Based Messaging Webcast Replay
Review the persona attributes that are critical for content and campaign strategies, and learn strategies for developing content that creates meaningful connections with your target audience.
Twenty Pounds of Slides in a Five-Pound Deck
Move away from the "megadeck" mentality and take our step-by-step component-based approach to help sales reps establish credibility with their buyers early in the buying cycle.
Personas: The Catalyst for Becoming Buyer-Centric Webcast Replay
Discover how you can leverage the SiriusDecisions Persona Toolkit to target, develop and deploy personas and address the "how" in audience-centricity.
The Four Elements of a Buyer's Journey Map
Discover the value and impact buyer's journey mapping can have on your business and the four elements necessary for the creation of your own best-in-class buyer's journey map.
Messaging Nautilus Workshop Overview
Rethink your approach to creating content that connects.
Product Marketing and Management Model™ Workshop Overview
Implement an effective go-to-market strategy.
Sales Content: What Winners Do Differently Webcast Replay
Set your sellers up for success with the right content.
Three Obstacles That Could Be Holding Your Organization Back From Audience-Centricity