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Marketing Transformation: Dialing Up an Audience-Centric Approach

April 7, 2017

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate

SiriusDecisions benchmark data shows that organizations that go to market with
an audience-centric model experience many benefits, including better audience
engagement, elevated response and conversion rates, increased marketing
contribution to pipeline and revenue, improved sales and marketing alignment,
and greater sales productivity. Download the eBook to start your transformation.

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Go-to-Market Architecture Project Overview
Go-to-Market Architecture Project Overview

Effectively manage the challenges and barriers of transitioning from a product-centric to an audience-centr...