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Marketing Transformation: Dialing Up an Audience-Centric Approach

April 7, 2017

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate

SiriusDecisions benchmark data shows that organizations that go to market with
an audience-centric model experience many benefits, including better audience
engagement, elevated response and conversion rates, increased marketing
contribution to pipeline and revenue, improved sales and marketing alignment,
and greater sales productivity. Download the eBook to start your transformation.

Previous Video
Sony Professional Solutions, Europe
Sony Professional Solutions, Europe

Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they ...

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Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay
Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay

Put audience-centric aspirations for your go-to-market strategy into action.