Supply sales with what they need to close business and drive revenue for the organization
Explore proven strategies product marketing can adopt for targeting sales roles, aligning buying and sales cycles, developing sales messaging, and ensuring sales reps give buyers what they want for optimal sales enablement.
Other content in this Stream
Portfolio Marketing Planning Assumptions Guide 2019
In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2019.
Top Four Signs Your Digital Transformation Is in Trouble
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...
The SiriusDecisions Go-to-Market Architecture Model
The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning GTM strategy across product, marketing and sales on a clear view of the buyer audience.
The SiriusDecisions Messaging Nautilus™: Buyer's Journey
Transform the way you create effective content and connect with buyers by learning the SiriusDecisions Messaging Nautilus, a systematic approach to messaging.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
Global Campaign Strategy and Execution
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
The Human Side of Digital Marketing
Digital is pervasive; after all, it’s the buzziest buzzword in b-to-b today. Everywhere we turn, marketers are clamoring to adopt the latest digital marketing techniques, often without...
Fueling the Revenue Engine With Buyer Insights
What fuel grade are you putting into your b-to-b revenue engine? If it’s not high-quality fuel based on buyer insights, here are the marketing and sales results you’re not getting.
Audience-Centricity Starts With Buyer Insights
Let us show you how SiriusDecisions can help provide the buyer insights you need to create great content and campaigns.
SiriusFoundations: Portfolio Marketing Webcast Replay
Portfolio marketing leaders are responsible for bringing an organization’s portfolio of offerings to market while refining its go-to-market strategy, architecture and execution.
Six Key Areas That Should Drive Portfolio Marketing’s Agenda in 2018
Across the b-to-b landscape, organizations are recognizing the need to be audience-centric to stay ahead of the competition and drive sustainable growth. Portfolio marketers must focus on six key...
Buyer Insights Report Series Brochure
Access insightful data on your target buyers to create a superior marketing strategy.
The SiriusDecisions Sales Knowledge Transfer Framework
Better help your sales reps engage in audience-centric selling.
The SiriusDecisions Buyer Persona Framework
Explore the model that depicts a best-in-class approach to defining and aggregating b-to-b buyer personas.
Digital Marketing Transformation: Charting a Digital Roadmap
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
SiriusDecisions Command Center Walkthrough
Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.
Planning Assumptions for 2018: Portfolio Marketing Webcast Replay
As b-to-b organizations strive to be audience-centric, portfolio marketing teams that aren’t focused on this initiative may be misaligned with the organization’s top priorities.
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
SiriusFoundations: Portfolio Marketing Webcast Replay