Supply sales with what they need to close business and drive revenue for the organization
Explore proven strategies product marketing can adopt for targeting sales roles, aligning buying and sales cycles, developing sales messaging, and ensuring sales reps give buyers what they want for optimal sales enablement.
Other content in this Stream
Global Campaign Strategy and Execution
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Audience-Centricity Starts With Buyer Insights
Let us show you how SiriusDecisions can help provide the buyer insights you need to create great content and campaigns.
Buyer Insights Report Series Brochure
Access insightful data on your target buyers to create a superior marketing strategy.
The SiriusDecisions Sales Knowledge Transfer Framework
Better help your sales reps engage in audience-centric selling.
The SiriusDecisions Buyer Persona Framework
Explore the model that depicts a best-in-class approach to defining and aggregating b-to-b buyer personas.
Portfolio Marketing Planning Assumptions Guide
Jumpstart your annual planning and goal setting efforts with our Portfolio Marketing Planning Assumptions guide. In this guide, we share six areas we see portfolio marketing teams focused on in 2018.
Digital Marketing Transformation: Charting a Digital Roadmap
Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.
SiriusDecisions Command Center Walkthrough
Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.
Planning Assumptions for 2018: Portfolio Marketing Webcast Replay
As b-to-b organizations strive to be audience-centric, portfolio marketing teams that aren’t focused on this initiative may be misaligned with the organization’s top priorities.
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
SiriusFoundations: Portfolio Marketing Webcast Replay
Watch our foundational session on portfolio marketing to learn how to design an audience-centric go-to-market strategy, develop deep buyer insights and create messaging that resonates.
Go-to-Market Architecture Project Overview
Effectively manage the challenges and barriers of transitioning from a product-centric to an audience-centric go-to-market strategy.
Product Marketing Pathway
Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-market approach.
3:14Sony Professional Solutions, Europe
Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they took toward a winning solution.
Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay
Put audience-centric aspirations for your go-to-market strategy into action.
The SiriusDecisions Product Marketing and Management Model
Improve your offering's commercial success with our best-in-class model.
B-to-B Buyer Insights Webcast Replay
Review the results of our recent B-to-B Buying Study that investigates buyer behavior for high-performance marketing and customer-centric innovation.
BFFs: Portfolio Marketing and First-Line Sales Managers
Understand three key reasons why portfolio marketers should foster a strong relationship with sales, particularly with the first-line sales manager.
3:17Top Priorities for Portfolio Marketing
Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing leaders and the most popular areas of client focus we respond to with our insights and advice.
Is Message Testing Becoming Extinct?