Go-to-Market Architecture Project Overview

April 6, 2017

Effectively manage the challenges and barriers of transitioning from a product-centric to an audience-centric go-to-market strategy

Read an overview of our one-day workshop that helps organizations build out a prioritized list of segments, personas and portfolio mapping, to define an aligned audience-centric go-to-market strategy.

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Marketing Transformation: Dialing Up an Audience-Centric Approach
Marketing Transformation: Dialing Up an Audience-Centric Approach

Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or servic...

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Product Marketing Pathway
Product Marketing Pathway

Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-ma...