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The SiriusDecisions Go-to-Market Architecture Model

March 14, 2018

Portfolio marketing leaders focus on designing go-to-market strategy and architecture for the enterprise offering portfolio and moving from product- to audience-centricity. The SiriusDecisions Go-to-Market Architecture Model assists leaders by providing best practice planning exercises for aligning go-to-market strategy across product, marketing and sales on the basis of a clear view of the buyer audience.

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