The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
Other content in this Stream
Portfolio Marketing: Planning Guide 2020
In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2020.
In this e-book, you will gain an understanding of the attributes of high-performing portfolio marketing teams and how they relate to the key priorities of portfolio marketing leaders.
Moving from Product to Solution Innovation E-book
Explore the benefits and challenges of moving to a solution-centered go-to-market strategy
Four Ways to Close Sales Knowledge Gaps
Are sales knowledge gaps getting in the way of your sales force’s ability to make quota this year? We’ve researched what works and what doesn’t work when portfolio marketing and sales enablement...
Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment
Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of new content focused on buyer need.
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
Top Four Signs Your Digital Transformation Is in Trouble
Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...
SiriusFoundations: Portfolio Marketing Webcast Replay
Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.
The European Buyer Insights Gap Index
In this replay, we identify the gap that exists between how buyers want to interact with sales and marketing vs. how sales and marketing attempt to engage their prospects.
The SiriusDecisions Go-to-Market Architecture Model
The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning GTM strategy across product, marketing and sales on a clear view of the buyer audience.
Activating Persona and Buyer Insights for European Demand Creation
In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.
Closing Sales Knowledge Gaps Webcast Replay
Most sales leaders find that knowledge gaps among sales reps are a key reason for not achieving quota. However, b-to-b buyers continue to report that the sales rep from the winning provider has a stro
The SiriusDecisions Messaging Nautilus™: Buyer's Journey
Transform the way you create effective content and connect with buyers by learning the SiriusDecisions Messaging Nautilus, a systematic approach to messaging.
Activating Persona and Buyer Insights for Demand Creation Webcast Replay
Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity.
Digital Transformation: Not Just a Buzzword
Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.
Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
Launch Plan on a Page Webcast Replay
The SiriusDecisions Launch Plan on a Page can be used to communicate with stakeholders – from executives down to working teams – who are vested in the launch’s success.
The Human Side of Digital Marketing
Digital is pervasive; after all, it’s the buzziest buzzword in b-to-b today. Everywhere we turn, marketers are clamoring to adopt the latest digital marketing techniques, often without...
Fueling the Revenue Engine With Buyer Insights
What fuel grade are you putting into your b-to-b revenue engine? If it’s not high-quality fuel based on buyer insights, here are the marketing and sales results you’re not getting.
Audience-Centricity Starts With Buyer Insights