The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
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Digital Marketing Transformation: Charting a Digital Roadmap
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SiriusDecisions Command Center Walkthrough
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Planning Assumptions for 2018: Portfolio Marketing Webcast Replay
As b-to-b organizations strive to be audience-centric, portfolio marketing teams that aren’t focused on this initiative may be misaligned with the organization’s top priorities.
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
SiriusFoundations: Portfolio Marketing Webcast Replay
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Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they took toward a winning solution.
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Put audience-centric aspirations for your go-to-market strategy into action.
The SiriusDecisions Product Marketing and Management Model
Improve your offering's commercial success with our best-in-class model.
B-to-B Buyer Insights Webcast Replay
Review the results of our recent B-to-B Buying Study that investigates buyer behavior for high-performance marketing and customer-centric innovation.
BFFs: Portfolio Marketing and First-Line Sales Managers
Understand three key reasons why portfolio marketers should foster a strong relationship with sales, particularly with the first-line sales manager.
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Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing leaders and the most popular areas of client focus we respond to with our insights and advice.
Is Message Testing Becoming Extinct?
Learn how traditional message testing is being replaced by a more modern best practice that leads to a higher degree of confidence in the final messaging's relevance and resonance.
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