The implementation of a global campaign strategy requires careful planning and affects content strategy, the coordination of reputation and demand creation activities within marketing, and marketing’s collaboration with sales and product functions. The organization’s revenue engine must be aligned and working toward shared goals to increased revenue and profitability.
In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.
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In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2020.

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In this e-book, you will gain an understanding of the attributes of high-performing portfolio marketing teams and how they relate to the key priorities of portfolio marketing leaders.

Portfolio marketers have a unique vantage point in the organization as the bridge between product management and sales; they understand how changing market and buyer dynamics can impact upstream...
Explore the benefits and challenges of moving to a solution-centered go-to-market strategy

Are sales knowledge gaps getting in the way of your sales force’s ability to make quota this year? We’ve researched what works and what doesn’t work when portfolio marketing and sales enablement...
Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of new content focused on buyer need.

Portfolio marketers: Do you wish you had a way to benchmark your team? Get the insights you need to achieve high performance by participating in our portfolio marketing benchmark survey.
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

Unused collateral and failed launches can be prevented by better communication. Paul Ferron of SiriusDecisions discusses how two-way communication between sales and marketing can prevent failure...

Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

In this replay, we identify the gap that exists between how buyers want to interact with sales and marketing vs. how sales and marketing attempt to engage their prospects.
The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning GTM strategy across product, marketing and sales on a clear view of the buyer audience.

In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.

Most sales leaders find that knowledge gaps among sales reps are a key reason for not achieving quota. However, b-to-b buyers continue to report that the sales rep from the winning provider has a stro
Transform the way you create effective content and connect with buyers by learning the SiriusDecisions Messaging Nautilus, a systematic approach to messaging.