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Digital Transformation: Not Just a Buzzword

June 14, 2018

Currently, digital transformation is the buzziest set of buzzwords in b-to-b. In fact, it's difficult to find an organization that is not engaged in some kind of transformation. The question is, do organizations truly understand what digital, transformation and digital transformation really mean? 

In this e-book you'll learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model, which begins by examining what type of business transformation your organization is looking to achieve.

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Top Four Signs Your Digital Transformation Is in Trouble
Top Four Signs Your Digital Transformation Is in Trouble

Digital transformations are complex journeys that often take companies well outside their comfort zone. As ...

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Global Campaign Strategy and Execution
Global Campaign Strategy and Execution

In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight ...

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