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Digital Marketing Transformation: Charting a Digital Roadmap

July 18, 2017

Transform your digital marketing strategy to drive growth

Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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The SiriusDecisions Buyer Persona Framework
The SiriusDecisions Buyer Persona Framework

Explore the model that depicts a best-in-class approach to defining and aggregating b-to-b buyer personas.

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Product Marketing Pathway
Product Marketing Pathway

Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-ma...