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The SiriusDecisions Buyer Persona Framework

October 31, 2017

Portfolio marketing leaders must understand buyer audiences and how they buy to inform campaigns, content and innovation strategies. The SiriusDecisions Buyer Persona Framework supports these efforts by providing a structure for building buyer personas based on functional, emotive, decision process and behavioral attributes for a particular job role.

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The SiriusDecisions Sales Knowledge Transfer Framework
The SiriusDecisions Sales Knowledge Transfer Framework

Better help your sales reps engage in audience-centric selling.

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Portfolio Marketing Planning Assumptions Guide
Portfolio Marketing Planning Assumptions Guide

Jumpstart your annual planning and goal setting efforts with our Portfolio Marketing Planning Assumptions g...