Build a trusted-advisor relationship with buyers
Discover how to structure a thought leadership effort, including the necessary roles and responsibilities and a method for interlock with campaign planning.
Home » Resources for the Portfolio Marketing Leader » B-to-B Thought Leadership: Strategies and Tactics Webcast Replay
How Product Marketing Can Drive Better Sales Performance Webcast Replay
Supply sales with what they need to close business and drive revenue for the organization.
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Planning Assumptions for 2018: Portfolio Marketing Webcast Replay
As b-to-b organizations strive to be audience-centric, portfolio marketing teams that aren’t focused on this initiative may be misaligned with the organization’s top priorities.
Marketing Transformation: Dialing Up an Audience-Centric Approach
Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
SiriusFoundations: Portfolio Marketing Webcast Replay
Watch our foundational session on portfolio marketing to learn how to design an audience-centric go-to-market strategy, develop deep buyer insights and create messaging that resonates.
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Effectively manage the challenges and barriers of transitioning from a product-centric to an audience-centric go-to-market strategy.
Product Marketing Pathway
Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-market approach.
Sony Professional Solutions, Europe
Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they took toward a winning solution.
Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay
Put audience-centric aspirations for your go-to-market strategy into action.
The SiriusDecisions Product Marketing and Management Model for Portfolio Marketing Leaders
Improve your offering's commercial success with our best-in-class model.
B-to-B Buyer Insights Webcast Replay
Review the results of our recent B-to-B Buying Study that investigates buyer behavior for high-performance marketing and customer-centric innovation.
BFFs: Portfolio Marketing and First-Line Sales Managers
Understand three key reasons why portfolio marketers should foster a strong relationship with sales, particularly with the first-line sales manager.
Top Priorities for Portfolio Marketing
Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing leaders and the most popular areas of client focus we respond to with our insights and advice.
Is Message Testing Becoming Extinct?
Learn how traditional message testing is being replaced by a more modern best practice that leads to a higher degree of confidence in the final messaging's relevance and resonance.
Increase Resonance with Persona Based Messaging Webcast Replay