Activating Persona and Buyer Insights for European Demand Creation

January 25, 2019

 

In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.

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The SiriusDecisions Go-to-Market Architecture Model
The SiriusDecisions Go-to-Market Architecture Model

The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning ...

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Closing Sales Knowledge Gaps Webcast Replay
Closing Sales Knowledge Gaps Webcast Replay

Most sales leaders find that knowledge gaps among sales reps are a key reason for not achieving quota. Howe...