In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.
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Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.
Portfolio Marketing Planning Assumptions Guide 2019
In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2019.
Top Four Signs Your Digital Transformation Is in Trouble
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The European Buyer Insights Gap Index
In this replay, we identify the gap that exists between how buyers want to interact with sales and marketing vs. how sales and marketing attempt to engage their prospects.
The SiriusDecisions Go-to-Market Architecture Model
The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning GTM strategy across product, marketing and sales on a clear view of the buyer audience.
Closing Sales Knowledge Gaps Webcast Replay
Most sales leaders find that knowledge gaps among sales reps are a key reason for not achieving quota. However, b-to-b buyers continue to report that the sales rep from the winning provider has a stro
The SiriusDecisions Messaging Nautilus™: Buyer's Journey
Transform the way you create effective content and connect with buyers by learning the SiriusDecisions Messaging Nautilus, a systematic approach to messaging.
Activating Persona and Buyer Insights for Demand Creation Webcast Replay
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Digital Transformation: Not Just a Buzzword
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Defining Digital Transformation
Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...
Launch Plan on a Page Webcast Replay
The SiriusDecisions Launch Plan on a Page can be used to communicate with stakeholders – from executives down to working teams – who are vested in the launch’s success.
The Human Side of Digital Marketing
Digital is pervasive; after all, it’s the buzziest buzzword in b-to-b today. Everywhere we turn, marketers are clamoring to adopt the latest digital marketing techniques, often without...
Fueling the Revenue Engine With Buyer Insights
What fuel grade are you putting into your b-to-b revenue engine? If it’s not high-quality fuel based on buyer insights, here are the marketing and sales results you’re not getting.
Audience-Centricity Starts With Buyer Insights
Let us show you how SiriusDecisions can help provide the buyer insights you need to create great content and campaigns.
SiriusFoundations: Portfolio Marketing Webcast Replay
Portfolio marketing leaders are responsible for bringing an organization’s portfolio of offerings to market while refining its go-to-market strategy, architecture and execution.
Six Key Areas That Should Drive Portfolio Marketing’s Agenda in 2018