Resources for the Portfolio Marketing Leader

SiriusDecisions helps portfolio marketing leaders perfect their craft by designing an audience-centric go-to-market strategy, developing deep buyer insights, creating messaging that resonates, taking a strategic approach to launch and driving more revenue with the right sales enablement programs. Explore the content for your role below.

  • Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment

    Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment

    Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of new content focused on buyer need.

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  • Marketing Transformation: Dialing Up an Audience-Centric Approach

    Marketing Transformation: Dialing Up an Audience-Centric Approach

    Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

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  • Portfolio Marketing Planning Assumptions Guide 2019

    Portfolio Marketing Planning Assumptions Guide 2019

    In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2019.

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  • Top Four Signs Your Digital Transformation Is in Trouble

    Top Four Signs Your Digital Transformation Is in Trouble

    Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

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  • The SiriusDecisions Go-to-Market Architecture Model

    The SiriusDecisions Go-to-Market Architecture Model

    The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning GTM strategy across product, marketing and sales on a clear view of the buyer audience.

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  • The SiriusDecisions Messaging Nautilus™: Buyer's Journey

    The SiriusDecisions Messaging Nautilus™: Buyer's Journey

    Transform the way you create effective content and connect with buyers by learning the SiriusDecisions Messaging Nautilus, a systematic approach to messaging.

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  • Check out featured stories from our SiriusStars

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  • Digital Transformation: Not Just a Buzzword

    Digital Transformation: Not Just a Buzzword

    Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.

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  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • Defining Digital Transformation

    Defining Digital Transformation

    Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

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  • Launch Plan on a Page Webcast Replay

    Launch Plan on a Page Webcast Replay

    The SiriusDecisions Launch Plan on a Page can be used to communicate with stakeholders – from executives down to working teams – who are vested in the launch’s success.

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  • The Human Side of Digital Marketing

    The Human Side of Digital Marketing

    Digital is pervasive; after all, it’s the buzziest buzzword in b-to-b today. Everywhere we turn, marketers are clamoring to adopt the latest digital marketing techniques, often without...

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  • Fueling the Revenue Engine With Buyer Insights

    Fueling the Revenue Engine With Buyer Insights

    What fuel grade are you putting into your b-to-b revenue engine? If it’s not high-quality fuel based on buyer insights, here are the marketing and sales results you’re not getting.

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  • Audience-Centricity Starts With Buyer Insights

    Audience-Centricity Starts With Buyer Insights

    Let us show you how SiriusDecisions can help provide the buyer insights you need to create great content and campaigns.

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  • SiriusFoundations: Portfolio Marketing Webcast Replay

    SiriusFoundations: Portfolio Marketing Webcast Replay

    Portfolio marketing leaders are responsible for bringing an organization’s portfolio of offerings to market while refining its go-to-market strategy, architecture and execution.

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  • Six Key Areas That Should Drive Portfolio Marketing’s Agenda in 2018

    Six Key Areas That Should Drive Portfolio Marketing’s Agenda in 2018

    Across the b-to-b landscape, organizations are recognizing the need to be audience-centric to stay ahead of the competition and drive sustainable growth. Portfolio marketers must focus on six key...

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  • Buyer Insights Report Series Brochure

    Buyer Insights Report Series Brochure

    Access insightful data on your target buyers to create a superior marketing strategy.

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  • The SiriusDecisions Sales Knowledge Transfer Framework

    The SiriusDecisions Sales Knowledge Transfer Framework

    Better help your sales reps engage in audience-centric selling.

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  • The SiriusDecisions Buyer Persona Framework

    The SiriusDecisions Buyer Persona Framework

    Explore the model that depicts a best-in-class approach to defining and aggregating b-to-b buyer personas.

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  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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