Portfolio Marketing Leader

This role is responsible for bringing an organization’s portfolio of offerings to market while refining its go-to-market strategy, architecture and execution. Explore the content for your role below.

  • Marketing Transformation: Dialing Up an Audience-Centric Approach

    Marketing Transformation: Dialing Up an Audience-Centric Approach

    Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

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  • Go-to-Market Architecture Project Overview

    Go-to-Market Architecture Project Overview

    Effectively manage the challenges and barriers of transitioning from a product-centric to an audience-centric go-to-market strategy.

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  • Product Marketing Pathway

    Product Marketing Pathway

    Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-market approach.

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  • Top Track Picks for the Portfolio Marketing Leader

    Top Track Picks for the Portfolio Marketing Leader

    Design your Summit agenda with these sessions, which our analysts have hand-selected for your role. Get started today.

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  • Sony Professional Solutions, Europe3:14

    Sony Professional Solutions, Europe

    Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they took toward a winning solution.

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  • Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay

    Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay

    Put audience-centric aspirations for your go-to-market strategy into action.

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  • The SiriusDecisions Product Marketing and Management Model™

    The SiriusDecisions Product Marketing and Management Model™

    Improve your offering's commercial success with our best-in-class model.

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  • B-to-B Buyer Insights Webcast Replay

    B-to-B Buyer Insights Webcast Replay

    Review the results of our recent B-to-B Buying Study that investigates buyer behavior for high-performance marketing and customer-centric innovation.

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  • BFFs: Portfolio Marketing and First-Line Sales Managers

    BFFs: Portfolio Marketing and First-Line Sales Managers

    Understand three key reasons why portfolio marketers should foster a strong relationship with sales, particularly with the first-line sales manager.

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  • Top Priorities for Portfolio Marketing3:17

    Top Priorities for Portfolio Marketing

    Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing leaders and the most popular areas of client focus we respond to with our insights and advice.

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  • SiriusFoundations: Portfolio Marketing Webcast Replay

    SiriusFoundations: Portfolio Marketing Webcast Replay

    Learn about the portfolio marketing role and gain an overview of relevant models and frameworks, such as the SiriusDecisions Product Marketing and Management Model, and the Buyer Persona Framework.

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  • Is Message Testing Becoming Extinct?

    Is Message Testing Becoming Extinct?

    Learn how traditional message testing is being replaced by a more modern best practice that leads to a higher degree of confidence in the final messaging's relevance and resonance.

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  • Increase Resonance with Persona Based Messaging Webcast Replay

    Increase Resonance with Persona Based Messaging Webcast Replay

    Review the persona attributes that are critical for content and campaign strategies, and learn strategies for developing content that creates meaningful connections with your target audience.

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  • Twenty Pounds of Slides in a Five-Pound Deck

    Twenty Pounds of Slides in a Five-Pound Deck

    Move away from the "megadeck" mentality and take our step-by-step component-based approach to help sales reps establish credibility with their buyers early in the buying cycle.

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  • Personas: The Catalyst for Becoming Buyer-Centric Webcast Replay

    Personas: The Catalyst for Becoming Buyer-Centric Webcast Replay

    Discover how you can leverage the SiriusDecisions Persona Toolkit to target, develop and deploy personas and address the "how" in audience-centricity.

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  • The Four Elements of a Buyer's Journey Map

    The Four Elements of a Buyer's Journey Map

    Discover the value and impact buyer's journey mapping can have on your business and the four elements necessary for the creation of your own best-in-class buyer's journey map.

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  • Messaging Nautilus Workshop Overview

    Messaging Nautilus Workshop Overview

    Rethink your approach to creating content that connects.

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  • Product Marketing and Management Model™ Workshop Overview

    Product Marketing and Management Model™ Workshop Overview

    Implement an effective go-to-market strategy.

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  • Sales Content: What Winners Do Differently Webcast Replay

    Sales Content: What Winners Do Differently Webcast Replay

    Set your sellers up for success with the right content.

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  • Three Obstacles That Could Be Holding Your Organization Back From Audience-Centricity

    Three Obstacles That Could Be Holding Your Organization Back From Audience-Centricity

    Explore three key obstacles that can impede an organization's ability to execute an audience-centric go-to-market strategy for guidance on shaping yours.

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