Resources for the Portfolio Marketing Leader

SiriusDecisions helps portfolio marketing leaders perfect their craft by designing an audience-centric go-to-market strategy, developing deep buyer insights, creating messaging that resonates, taking a strategic approach to launch and driving more revenue with the right sales enablement programs. Explore the content for your role below.

  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • Audience-Centricity Starts With Buyer Insights

    Audience-Centricity Starts With Buyer Insights

    Let us show you how SiriusDecisions can help provide the buyer insights you need to create great content and campaigns.

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  • Buyer Insights Report Series Brochure

    Buyer Insights Report Series Brochure

    Access insightful data on your target buyers to create a superior marketing strategy.

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  • The SiriusDecisions Sales Knowledge Transfer Framework

    The SiriusDecisions Sales Knowledge Transfer Framework

    Better help your sales reps engage in audience-centric selling.

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  • The SiriusDecisions Buyer Persona Framework

    The SiriusDecisions Buyer Persona Framework

    Explore the model that depicts a best-in-class approach to defining and aggregating b-to-b buyer personas.

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  • Portfolio Marketing Planning Assumptions Guide

    Portfolio Marketing Planning Assumptions Guide

    Jumpstart your annual planning and goal setting efforts with our Portfolio Marketing Planning Assumptions guide. In this guide, we share six areas we see portfolio marketing teams focused on in 2018.

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  • Digital Marketing Transformation: Charting a Digital Roadmap

    Digital Marketing Transformation: Charting a Digital Roadmap

    Learn more about the optimal digital strategy and approach for your organization, depending on a number of considerations such as organizational structure, staffing, budget and technology.

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  • SiriusDecisions Command Center Walkthrough

    SiriusDecisions Command Center Walkthrough

    Watch our walkthrough video to learn how you can use the SiriusDecisions Command Center to compare performance against peers, justify investments and get fact-based visibility into progress and gaps.

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  • Planning Assumptions for 2018: Portfolio Marketing Webcast Replay

    Planning Assumptions for 2018: Portfolio Marketing Webcast Replay

    As b-to-b organizations strive to be audience-centric, portfolio marketing teams that aren’t focused on this initiative may be misaligned with the organization’s top priorities.

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  • Marketing Transformation: Dialing Up an Audience-Centric Approach

    Marketing Transformation: Dialing Up an Audience-Centric Approach

    Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

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  • SiriusFoundations: Portfolio Marketing Webcast Replay

    SiriusFoundations: Portfolio Marketing Webcast Replay

    Watch our foundational session on portfolio marketing to learn how to design an audience-centric go-to-market strategy, develop deep buyer insights and create messaging that resonates.

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  • Go-to-Market Architecture Project Overview

    Go-to-Market Architecture Project Overview

    Effectively manage the challenges and barriers of transitioning from a product-centric to an audience-centric go-to-market strategy.

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  • Product Marketing Pathway

    Product Marketing Pathway

    Discover the competencies your team needs to move from a product focus to a solution focus in your go-to-market approach.

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  • Sony Professional Solutions, Europe3:14

    Sony Professional Solutions, Europe

    Learn about Sony's challenges with portfolio prioritization and persona-based messaging and the steps they took toward a winning solution.

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  • Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay

    Product to Audience-Centric Transformation: A B-to-B Odyssey Webcast Replay

    Put audience-centric aspirations for your go-to-market strategy into action.

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  • The SiriusDecisions Product Marketing and Management Model

    The SiriusDecisions Product Marketing and Management Model

    Improve your offering's commercial success with our best-in-class model.

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  • B-to-B Buyer Insights Webcast Replay

    B-to-B Buyer Insights Webcast Replay

    Review the results of our recent B-to-B Buying Study that investigates buyer behavior for high-performance marketing and customer-centric innovation.

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  • BFFs: Portfolio Marketing and First-Line Sales Managers

    BFFs: Portfolio Marketing and First-Line Sales Managers

    Understand three key reasons why portfolio marketers should foster a strong relationship with sales, particularly with the first-line sales manager.

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  • Top Priorities for Portfolio Marketing3:17

    Top Priorities for Portfolio Marketing

    Join Christina McKeon, Service Director, as she discusses what is top of mind with portfolio marketing leaders and the most popular areas of client focus we respond to with our insights and advice.

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  • Is Message Testing Becoming Extinct?

    Is Message Testing Becoming Extinct?

    Learn how traditional message testing is being replaced by a more modern best practice that leads to a higher degree of confidence in the final messaging's relevance and resonance.

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