Resources for the Portfolio Marketing Leader

SiriusDecisions helps portfolio marketing leaders perfect their craft by designing an audience-centric go-to-market strategy, developing deep buyer insights, creating messaging that resonates, taking a strategic approach to launch and driving more revenue with the right sales enablement programs. Explore the content for your role below.

  • Portfolio Marketing: Planning Guide 2020

    Portfolio Marketing: Planning Guide 2020

    In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2020.

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  • Portfolio Marketing: The Keys to High Performance

    Portfolio Marketing: The Keys to High Performance

    In this e-book, you will gain an understanding of the attributes of high-performing portfolio marketing teams and how they relate to the key priorities of portfolio marketing leaders.

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  • Moving from Product to Solution Innovation E-book

    Moving from Product to Solution Innovation E-book

    Explore the benefits and challenges of moving to a solution-centered go-to-market strategy

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  • Four Ways to Close Sales Knowledge Gaps

    Four Ways to Close Sales Knowledge Gaps

    Are sales knowledge gaps getting in the way of your sales force’s ability to make quota this year? We’ve researched what works and what doesn’t work when portfolio marketing and sales enablement...

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  • Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment

    Readsoft Sees 30% Increase in Field Marketing Content Adoption From Buyer Persona Alignment

    Understand how Readsoft gained buyer insights and aligned around their audience to improve performance of new content focused on buyer need.

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  • Marketing Transformation: Dialing Up an Audience-Centric Approach

    Marketing Transformation: Dialing Up an Audience-Centric Approach

    Pursue a go-to-market strategy built around what buyers want, not what the company’s product line or service offerings dictate.

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  • Check out featured stories from our SiriusStars

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  • Top Four Signs Your Digital Transformation Is in Trouble

    Top Four Signs Your Digital Transformation Is in Trouble

    Digital transformations are complex journeys that often take companies well outside their comfort zone. As a company enters these unfamiliar territories, how can they gauge whether they are going...

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  • SiriusFoundations: Portfolio Marketing Webcast Replay

    SiriusFoundations: Portfolio Marketing Webcast Replay

    Foundations represents the cornerstones of our research and advisory services, proven to help our clients achieve high performance and intelligent growth.

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  • The European Buyer Insights Gap Index

    The European Buyer Insights Gap Index

    In this replay, we identify the gap that exists between how buyers want to interact with sales and marketing vs. how sales and marketing attempt to engage their prospects.

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  • The SiriusDecisions Go-to-Market Architecture Model

    The SiriusDecisions Go-to-Market Architecture Model

    The SiriusDecisions Go-to-Market Architecture Model provides best practice planning exercises for aligning GTM strategy across product, marketing and sales on a clear view of the buyer audience.

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  • Activating Persona and Buyer Insights for European Demand Creation

    Activating Persona and Buyer Insights for European Demand Creation

    In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.

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  • Closing Sales Knowledge Gaps Webcast Replay

    Closing Sales Knowledge Gaps Webcast Replay

    Most sales leaders find that knowledge gaps among sales reps are a key reason for not achieving quota. However, b-to-b buyers continue to report that the sales rep from the winning provider has a stro

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  • The SiriusDecisions Messaging Nautilus™: Buyer's Journey

    The SiriusDecisions Messaging Nautilus™: Buyer's Journey

    Transform the way you create effective content and connect with buyers by learning the SiriusDecisions Messaging Nautilus, a systematic approach to messaging.

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  • Activating Persona and Buyer Insights for Demand Creation Webcast Replay

    Activating Persona and Buyer Insights for Demand Creation Webcast Replay

    Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity.

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  • Digital Transformation: Not Just a Buzzword

    Digital Transformation: Not Just a Buzzword

    Learn how to assess and develop a digital transformation project plan based on our new SiriusDecisions Transformation Model.

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  • Global Campaign Strategy and Execution

    Global Campaign Strategy and Execution

    In this e-book, we identify the steps required to develop and implement integrated campaigns and highlight considerations for each step.

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  • Defining Digital Transformation

    Defining Digital Transformation

    Among SiriusDecisions Summit 2018 highlights were Gil Canare and Marisa Kopec’s presentation “Digital Transformation: What Does It Mean and What Must B-to-B Leaders Do to Make It Successful?” In...

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  • Launch Plan on a Page Webcast Replay

    Launch Plan on a Page Webcast Replay

    The SiriusDecisions Launch Plan on a Page can be used to communicate with stakeholders – from executives down to working teams – who are vested in the launch’s success.

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  • The Human Side of Digital Marketing

    The Human Side of Digital Marketing

    Digital is pervasive; after all, it’s the buzziest buzzword in b-to-b today. Everywhere we turn, marketers are clamoring to adopt the latest digital marketing techniques, often without...

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  • Fueling the Revenue Engine With Buyer Insights

    Fueling the Revenue Engine With Buyer Insights

    What fuel grade are you putting into your b-to-b revenue engine? If it’s not high-quality fuel based on buyer insights, here are the marketing and sales results you’re not getting.

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