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Chief Marketing Officers: Planning Guide 2020

August 30, 2016

Marketing leaders rely on dynamic information from multiple sources to navigate their organizations into the future. In the short term, they must absorb and process information to make day-to-day decisions. Over the longer term, they must transform their organizations by interpreting the dynamic and interconnected landscape of social and cultural shifts, accelerating technological innovation and shifting business requirements. In this guide, we describe five trends that will affect the priorities of CMOs and marketing leaders in 2020.

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Chief Sales Officers: Planning Guide 2020
Chief Sales Officers: Planning Guide 2020

In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales in...

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Content Strategy and Operations: Planning Guide 2020
Content Strategy and Operations: Planning Guide 2020

In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to ...