Portfolio marketers have taken great strides in adopting the latest tools and techniques. However, they also must promote change in the organization’s culture so that it can establish a meaningful connection with target buyers. In this guide, we describe six areas of opportunity that portfolio marketing leaders should incorporate into their planning for 2020.
Most Recent Flipbooks
2020 Planning Guides Overview
The SiriusDecisions 2020 Planning Guides uncover key trends, specific to each function of the revenue engine, that will help b-to-b leaders capitalize on opportunities and guide their annual planning.
Account-Based Marketing: Planning Guide 2020
In this guide, we describe five planning assumptions that ABM leaders should incorporate into their planning for 2020.
Brand and Communications: Planning Guide 2020
In this guide, we describe five planning assumptions that brand and communications leaders should incorporate into their planning for 2020.
Channel Marketing: Planning Guide 2020
In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.
Chief Marketing Officers: Planning Guide 2020
In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2020.
Chief Sales Officers: Planning Guide 2020
In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales investments more effectively and hit their 2020 revenue goals.
Content Strategy and Operations: Planning Guide 2020
In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2020.
Customer Engagement: Planning Guide 2020
In this guide, we describe five trends that customer engagement leaders should incorporate into their planning for 2020.
Demand Marketing: Planning Guide 2020
In this guide, we describe six planning assumptions that demand leaders should incorporate into their planning for 2020.
Emerging Growth Marketing: Planning Guide 2020
In this guide, we describe five important trends that will impact emerging-company marketing leaders’ priorities in 2020.
Financial Services Marketing Leaders: Planning Guide 2020
In this guide, we describe five key trends that will affect the priorities of marketing executives in the financial services industry in 2020.
Healthcare Marketing: Planning Guide 2020
In this guide, we describe six trends that healthcare marketing leaders should consider when planning for 2020.
Marketing Operations: Planning Guide 2020
In this guide, we describe six planning assumptions that will enable marketing operations leaders to drive positive change in 2020.
Product Management: Planning Guide 2020
In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2020.
Sales Enablement: Planning Guide 2020
In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into their planning for 2020.
Sales Operations: Planning Guide 2020