Portfolio marketers act as b-to-b midfielders, positioned between product groups and marketing and sales to determine the best route to the market. Responsible for go-to-market strategies, buyer insights, messaging, bringing offerings to market and sales knowledge transfer, they set up plays for sales, marketing and product so they can achieve the team goal of successful commercialization. In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2019.
Most Recent Flipbooks
2019 Planning Assumptions Brochure
The SiriusDecisions 2019 Planning Assumptions uncover key trends, specific to each function of the revenue engine, that will help b-to-b leaders capitalize on opportunities and guide their planning.
Account-Based Marketing Planning Assumptions Guide 2019
In this guide, we describe five planning assumptions that ABM leaders should incorporate into their planning for 2019.
Asset Management CMO Strategy Planning Assumptions Guide 2019
In this guide, we describe five key trends that will affect the priorities of marketing executives in the asset management industry in 2019.
Banking CMO Strategy Planning Assumptions Guide 2019
In this guide, we describe five key trends that will affect the priorities of marketing executives in the banking industry in 2019.
Brand and Communications Planning Assumptions Guide 2019
In this guide, we describe five planning assumptions that brand and communications leaders should incorporate into their planning for 2019.
Channel Sales Planning Assumptions Guide 2019
In this guide, we describe the five planning assumptions that channel sales leaders should incorporate into their planning for 2019.
Channel Marketing Planning Assumptions Guide 2019
In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2019.
Chief Sales Officers Planning Assumptions Guide 2019
In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales investments more effectively and hit their 2019 revenue goals.
CMO Strategy Planning Assumptions Guide 2019
In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2019.
Content Strategy and Operations Planning Assumptions Guide 2019
In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.
Customer Engagement Planning Assumptions Guide 2019
In this guide, we describe five trends that customer engagement leaders should incorporate into their planning for 2019.
Demand Creation Planning Assumptions Guide 2019
In this guide, we describe four planning assumptions that demand leaders should incorporate into their planning for 2019.
Emerging Companies Planning Assumptions Guide 2019
In this guide, we describe five important trends that will impact emerging-company marketing leaders’ priorities in 2019.
Healthcare Marketing Planning Assumptions Guide 2019
In this guide, we describe five trends that healthcare marketing leaders should consider when planning for 2019.
Insurance CMO Planning Assumptions Guide 2019
In this guide, we describe five key trends that will affect the priorities of marketing executives in the insurance industry in 2019.
Marketing Operations Planning Assumptions Guide 2019
In this guide, we describe five planning assumptions that will enable marketing operations leaders to drive positive change in 2019.
Product Management Planning Assumptions Guide 2019
In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2019.
Sales Enablement Planning Assumptions Guide 2019
In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into their planning for 2019.
Sales Operations Planning Assumptions Guide 2019