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Portfolio Marketing: Planning Guide 2020

August 30, 2016

Portfolio marketers have taken great strides in adopting the latest tools and techniques. However, they also must promote change in the organization’s culture so that it can establish a meaningful connection with target buyers. In this guide, we describe six areas of opportunity that portfolio marketing leaders should incorporate into their planning for 2020.

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Marketing Operations: Planning Guide 2020
Marketing Operations: Planning Guide 2020

In this guide, we describe six planning assumptions that will enable marketing operations leaders to drive ...

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Product Management: Planning Guide 2020
Product Management: Planning Guide 2020

In this guide, we describe six assumptions that product management leaders should incorporate into their pl...