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Marketing Operations Planning Assumptions Guide

August 30, 2016

The most recent SiriusDecisions CMO Study found that the primary driver of changing b-to-b marketing strategies is the need to adapt to changing economic conditions. Today’s marketing operations teams are working within rapidly evolving marketing functions and must be prepared to adapt. In this guide, we describe five planning assumptions that marketing operations leaders can use to assess their current situation and prioritize change initiatives.

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