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Insurance CMO Planning Assumptions Guide 2019

August 24, 2017

To overcome competitive pressures, insurance CMOs must innovate and streamline the go-to-market process while addressing the unique needs of business development, broker partners and buyers. The planning process offers industry marketing leaders the opportunity to align the marketing organization to better support business development, enable brokers and engage buyers. In this guide, we describe five key trends that will affect the priorities of marketing executives in the insurance industry in 2019.

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