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Healthcare Marketing Planning Assumptions Guide 2019

February 16, 2017

Taking inspiration from healthcare’s emerging patient-centric view, healthcare marketing leaders must redouble their efforts to focus on their audiences. As healthcare providers and payers continue to consolidate, healthcare marketing leaders are being challenged to improve growth across fewer, more complex buyers with longer sales cycles, increasing the need to anticipate and respond to these challenges with customer-focused marketing. Customer-focused marketing involves prioritizing growth segments, understanding audience needs, driving operational excellence and establishing robust measurement of continuous improvement. In this guide, we describe five trends that healthcare marketing leaders should consider when planning for 2019.

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Healthcare Marketing Planning Assumptions Guide 2019

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