The latest technological revolution affecting b-to-b healthcare marketing leaders has ushered in the age of the customer. In this new era, creating exceptional experiences and value for new buyers as well as existing customers requires relevant data, insights and processes as well as a customer-obsessed corporate culture and strategy. In this guide, we describe six trends that will impact healthcare CMOs’ priorities in 2020.
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The SiriusDecisions 2020 Planning Guides uncover key trends, specific to each function of the revenue engine, that will help b-to-b leaders capitalize on opportunities and guide their annual planning.
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