Healthcare Marketing: Planning Guide 2020

February 16, 2017

The latest technological revolution affecting b-to-b healthcare marketing leaders has ushered in the age of the customer. In this new era, creating exceptional experiences and value for new buyers as well as existing customers requires relevant data, insights and processes as well as a customer-obsessed corporate culture and strategy. In this guide, we describe six trends that will impact healthcare CMOs’ priorities in 2020.

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