×

Read Now

First Name
Last Name
Business Phone
Job Title
Title Level
Company
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

Healthcare Marketing Planning Assumptions Guide 2019

February 16, 2017

Taking inspiration from healthcare’s emerging patient-centric view, healthcare marketing leaders must redouble their efforts to focus on their audiences. As healthcare providers and payers continue to consolidate, healthcare marketing leaders are being challenged to improve growth across fewer, more complex buyers with longer sales cycles, increasing the need to anticipate and respond to these challenges with customer-focused marketing. Customer-focused marketing involves prioritizing growth segments, understanding audience needs, driving operational excellence and establishing robust measurement of continuous improvement. In this guide, we describe five trends that healthcare marketing leaders should consider when planning for 2019.

Previous
Emerging Companies Planning Assumptions Guide 2019
Emerging Companies Planning Assumptions Guide 2019

In this guide, we describe five important trends that will impact emerging-company marketing leaders’ prior...

Next Item
Insurance CMO Planning Assumptions Guide 2019
Insurance CMO Planning Assumptions Guide 2019

In this guide, we describe five key trends that will affect the priorities of marketing executives in the i...