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Emerging Companies Planning Assumptions Guide 2019

September 2, 2016

Designing and building a marketing team for an emerging b-to-b company should be a methodical process that maximizes marketing’s capabilities and its positive impact on the business. Creating a best-in-class marketing team requires an understanding of the company’s objectives, the marketing components that are needed, the efforts that will be required to build and optimize the team, and the ability to measure marketing’s performance. In this guide, we describe five important trends that will impact emerging-company marketing leaders’ priorities in 2019.

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