×

Read Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

Demand Marketing: Planning Guide 2020

August 30, 2016

B-to-b demand marketers have significant opportunities to pivot in 2020 because of the many demand processes, technology and strategies now available that either did not exist before or were impractical to implement. These opportunities include changing their focus from individual leads to buying groups, shifting from tactic-based to goal-driven planning, and moving from linear nurture flows to dynamic interactions. In this guide, we describe six opportunities that demand marketing leaders should consider when planning how to enhance their support of the buyer’s journey in 2020..

Previous
Customer Engagement: Planning Guide 2020
Customer Engagement: Planning Guide 2020

In this guide, we describe five trends that customer engagement leaders should incorporate into their plann...

Next Item
Emerging Growth Marketing: Planning Guide 2020
Emerging Growth Marketing: Planning Guide 2020

In this guide, we describe five important trends that will impact emerging-company marketing leaders’ prior...