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Content Strategy and Operations Planning Assumptions Guide 2019

September 2, 2016

Too often, marketing organizations operate with fragmented content process ownership and a lack of best practices. B-to-b marketing organizations should conduct a cross-functional information gap task to identify gaps in their content engines and work cross-functionally to solve content problems. In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

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CMO Strategy Planning Assumptions Guide 2019
CMO Strategy Planning Assumptions Guide 2019

In this guide, we describe five important trends that will impact the priorities of CMOs and marketing exec...

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Customer Engagement Planning Assumptions Guide 2019
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In this guide, we describe five trends that customer engagement leaders should incorporate into their plann...