×

Read Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

Content Strategy and Operations: Planning Guide 2020

September 2, 2016

For b-to-b organizations, a unified metadata model that interconnects the technology stack functions as a Rosetta Stone for content. This shared data layer unlocks advanced content analytics, content strategy insights and content personalization capabilities across multiple customer experience touchpoints and technologies. In this guide, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning to optimize content’s impact on the customer experience by improving metadata, agile competencies and other strategic components.

Previous
Chief Sales Officers: Planning Guide 2020
Chief Sales Officers: Planning Guide 2020

In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales in...

Next Item
Customer Engagement: Planning Guide 2020
Customer Engagement: Planning Guide 2020

In this guide, we describe five trends that customer engagement leaders should incorporate into their plann...