For b-to-b organizations, a unified metadata model that interconnects the technology stack functions as a Rosetta Stone for content. This shared data layer unlocks advanced content analytics, content strategy insights and content personalization capabilities across multiple customer experience touchpoints and technologies. In this guide, we outline four planning assumptions that CMOs, content leaders and marketing teams should consider in their 2020 planning to optimize content’s impact on the customer experience by improving metadata, agile competencies and other strategic components.
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The SiriusDecisions 2020 Planning Guides uncover key trends, specific to each function of the revenue engine, that will help b-to-b leaders capitalize on opportunities and guide their annual planning.
In this guide, we describe five planning assumptions that ABM leaders should incorporate into their planning for 2020.
In this guide, we describe five planning assumptions that brand and communications leaders should incorporate into their planning for 2020.
In this guide, we describe the four planning assumptions that channel sales leaders should incorporate into their planning for 2020.
In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.
In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2020.
In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales investments more effectively and hit their 2020 revenue goals.
In this guide, we describe five trends that customer engagement leaders should incorporate into their planning for 2020.
In this guide, we describe six planning assumptions that demand leaders should incorporate into their planning for 2020.
In this guide, we describe five important trends that will impact emerging-company marketing leaders’ priorities in 2020.
In this guide, we share six planning assumptions that will help sales leaders at emerging companies meet their sales goals in 2020 and beyond.
In this guide, we describe five key trends that will affect the priorities of marketing executives in the financial services industry in 2020.
In this guide, we describe six trends that healthcare marketing leaders should consider when planning for 2020.
In this guide, we describe six planning assumptions that will enable marketing operations leaders to drive positive change in 2020.
In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2020.
In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2020.
In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into their planning for 2020.
In this guide, we describe seven planning assumptions that sales operations leaders should incorporate into their planning for 2020.