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CMO Strategy Planning Assumptions Guide 2019

August 30, 2016

A successful b-to-b CMO needs to know what questions to ask of the business to develop a sound long-term marketing strategy and support real-time decisions about daily activities. Asking the right questions helps the CMO anticipate what marketing must get right to accelerate the organization’s growth agenda and drive operational excellence. In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2019.

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Chief Sales Officers Planning Assumptions Guide 2019
Chief Sales Officers Planning Assumptions Guide 2019

In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales in...

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Content Strategy and Operations Planning Assumptions Guide 2019
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In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to ...