×

Read Now

First Name
Last Name
Title
Title Level
Company
Business Phone
Country
State or Province
Revenue Size
Industry
I'm ready to speak with sales
I consent to SiriusDecisions processing my data and sending me marketing communications
Refer to our Privacy Policy
Thank you!
Error - something went wrong!
   

Chief Marketing Officers: Planning Guide 2020

August 30, 2016

Marketing leaders rely on dynamic information from multiple sources to navigate their organizations into the future. In the short term, they must absorb and process information to make day-to-day decisions. Over the longer term, they must transform their organizations by interpreting the dynamic and interconnected landscape of social and cultural shifts, accelerating technological innovation and shifting business requirements. In this guide, we describe five trends that will affect the priorities of CMOs and marketing leaders in 2020.

Previous
Channel Marketing: Planning Guide 2020
Channel Marketing: Planning Guide 2020

In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into...

Next Item
Chief Sales Officers: Planning Guide 2020
Chief Sales Officers: Planning Guide 2020

In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales in...