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Advanced Manufacturing Planning Assumptions 2019

October 3, 2018

A key challenge for marketing leaders in the advanced manufacturing sector is the need to reposition marketing within the business. Historically, marketing has played third fiddle to product/engineering and sales functions, yet aligning these three functions is key to competitive success, growth and profitability. This guide identifies five priorities for 2019 that will help advanced manufacturing marketing leaders demonstrate to product and sales peers how marketing can add value, especially in the area of revenue creation.

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