Advanced Manufacturing Planning Assumptions 2019

October 3, 2018

A key challenge for marketing leaders in the advanced manufacturing sector is the need to reposition marketing within the business. Historically, marketing has played third fiddle to product/engineering and sales functions, yet aligning these three functions is key to competitive success, growth and profitability. This guide identifies five priorities for 2019 that will help advanced manufacturing marketing leaders demonstrate to product and sales peers how marketing can add value, especially in the area of revenue creation.

Previous
2020 Planning Guides Overview
2020 Planning Guides Overview

The SiriusDecisions 2020 Planning Guides uncover key trends, specific to each function of the revenue engin...

Next Item
Account-Based Marketing: Planning Guide 2020
Account-Based Marketing: Planning Guide 2020

In this guide, we describe five planning assumptions that ABM leaders should incorporate into their plannin...