B-to-b account-based marketing (ABM) leaders and their teams must regularly adapt to a changing environment to survive and succeed. In this guide, we describe five planning assumptions that ABM leaders need to be aware of and take action on as they begin their planning for 2020 and continue to evolve in the dynamic world of b-to-b.
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The SiriusDecisions 2020 Planning Guides uncover key trends, specific to each function of the revenue engine, that will help b-to-b leaders capitalize on opportunities and guide their annual planning.
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