Planning Assumptions Guides for Sales, Marketing and Product Leaders

Planning for the upcoming fiscal year can be a daunting initiative for many b-to-b leaders. It’s easy to fall back on the tactics that were executed in the previous year, instead of considering new shifts in the market and insights on what’s working for other organizations. Each year, SiriusDecisions uses fact-based research and insights to develop annual role-based Planning Assumptions guides.

  • 2020 Planning Guides Overview

    2020 Planning Guides Overview

    The SiriusDecisions 2020 Planning Guides uncover key trends, specific to each function of the revenue engine, that will help b-to-b leaders capitalize on opportunities and guide their annual planning.

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  • Account-Based Marketing: Planning Guide 2020

    Account-Based Marketing: Planning Guide 2020

    In this guide, we describe five planning assumptions that ABM leaders should incorporate into their planning for 2020.

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  • Brand and Communications: Planning Guide 2020

    Brand and Communications: Planning Guide 2020

    In this guide, we describe five planning assumptions that brand and communications leaders should incorporate into their planning for 2020.

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  • Channel Marketing: Planning Guide 2020

    Channel Marketing: Planning Guide 2020

    In this guide, we describe five planning assumptions that channel marketing leaders should incorporate into their planning for 2020.

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  • Chief Marketing Officers: Planning Guide 2020

    Chief Marketing Officers: Planning Guide 2020

    In this guide, we describe five important trends that will impact the priorities of CMOs and marketing executives in 2020.

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  • Chief Sales Officers: Planning Guide 2020

    Chief Sales Officers: Planning Guide 2020

    In this guide, we share six planning assumptions that identify how CSOs can leverage their current sales investments more effectively and hit their 2020 revenue goals.

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  • Content Strategy and Operations: Planning Guide 2020

    Content Strategy and Operations: Planning Guide 2020

    In this guide, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2020.

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  • Customer Engagement: Planning Guide 2020

    Customer Engagement: Planning Guide 2020

    In this guide, we describe five trends that customer engagement leaders should incorporate into their planning for 2020.

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  • Demand Marketing: Planning Guide 2020

    Demand Marketing: Planning Guide 2020

    In this guide, we describe six planning assumptions that demand leaders should incorporate into their planning for 2020.

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  • Emerging Growth Marketing: Planning Guide 2020

    Emerging Growth Marketing: Planning Guide 2020

    In this guide, we describe five important trends that will impact emerging-company marketing leaders’ priorities in 2020.

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  • Financial Services Marketing Leaders: Planning Guide 2020

    Financial Services Marketing Leaders: Planning Guide 2020

    In this guide, we describe five key trends that will affect the priorities of marketing executives in the financial services industry in 2020.

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  • Healthcare Marketing: Planning Guide 2020

    Healthcare Marketing: Planning Guide 2020

    In this guide, we describe six trends that healthcare marketing leaders should consider when planning for 2020.

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  • Marketing Operations: Planning Guide 2020

    Marketing Operations: Planning Guide 2020

    In this guide, we describe six planning assumptions that will enable marketing operations leaders to drive positive change in 2020.

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  • Portfolio Marketing: Planning Guide 2020

    Portfolio Marketing: Planning Guide 2020

    In this guide, we describe six assumptions that portfolio marketing leaders should incorporate into their planning for 2020.

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  • Product Management: Planning Guide 2020

    Product Management: Planning Guide 2020

    In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 2020.

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  • Sales Enablement: Planning Guide 2020

    Sales Enablement: Planning Guide 2020

    In this guide, we describe six planning assumptions that sales enablement leaders should incorporate into their planning for 2020.

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  • Sales Operations: Planning Guide 2020

    Sales Operations: Planning Guide 2020

    In this guide, we describe seven planning assumptions that sales operations leaders should incorporate into their planning for 2020.

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