What's Really Working: How to Report on Tactic Effectiveness Webcast Replay

July 11, 2019

Marketers are continuously asked to optimize their tactic mix and answer the question “Which tactics are working best?” Unfortunately, many b-to-b marketers’ attempts to understand tactic effectiveness fall short and simply don’t tell enough of the story. Yet there are steps marketers can take to determine how effectively tactics are delivering results and what improvements are needed.

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