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Discover the importance of the buyer's journey and how to develop and use value stream mapping to identify gaps in and waste of assets and activities.
Most Recent Articles
May I Have This Dance: Delivering a Seamless Transition From Buyer to Customer Experience Webcast Replay
B-to-b organizations spend a great deal of energy tracking, understanding and managing the buyer’s journey with the expectation that the buyer-centric approach will lead to a sale.
Don’t Sideswipe Customers Because of Blind Spots Webcast Replay
Once considered two separate paths, the buyer’s journey and the customer lifecycle are now inextricably linked, and customers expect a unified experience across both.
Top 5 B-to-B Marketing Skills and Competencies Needed for Success in the New Year Webcast Replay
Watch this replay to find out the top 5 b-to-b marketing skills and competencies needed for success in 2019.
Building an Inspiring Brand Through Customer Engagement
In this replay, you will gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement.
Activating Persona and Buyer Insights for European Demand Creation
In this webcast replay we explore how buyer insights inform the design and activation of demand programs and how to align the sales process to the buying decision process.
ABM in a GDPR World Webcast Replay
In this webcast replay, we will help you understand the current regulatory landscape impacting GDPR adherence and how it impacts account-based marketing.
Brand Surveys Without the Tears Webcast Replay
In this replay, you will learn a practical approach to conducting a successful brand survey that delivers reliable, accurate and actionable insights for your organization.
B-to-B Demand Marketing by the Numbers Webcast Replay
In this webcast replay we discuss and dispel some of the popular "Myths" of B2B Demand Marketing.
Business Transformation: Implications for Brand and Communications Webcast Replay
SiriusDecisions’ 2018 B-to-B Leadership Study reveals poor communication is the number one reason why many strategic initiatives fail to meet expectations.
The Evolution of the Sales Technology Stack Webcast Replay
B-to-b organizations are under pressure to increase sales productivity and leveraging technology is a key component of that strategy.
Introducing The SiriusDecisions Revenue Engine Planning Tool Webcast Replay
Getting b-to-b sales and marketing organizations aligned and working toward shared goals is critical to driving increased revenue and profitability. Introduced last May, the SiriusDecisions Sales and
Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations Webcast Replay
In this webcast replay we describe how four companies from both sides of the Atlantic are using GDPR to drive dramatic results.
Think Like a CFO to Prove the Impact of Customer Engagement Webcast Replay
Customer engagement insights have become an essential resource to help chief financial officers (CFOs) attain their goals, but many customer engagement leaders, when they do their own reporting, still
Closing Sales Knowledge Gaps Webcast Replay
Most sales leaders find that knowledge gaps among sales reps are a key reason for not achieving quota. However, b-to-b buyers continue to report that the sales rep from the winning provider has a stro
Global Pricing and Packaging: Using the Blueprint for Global Products Webcast Replay
The SiriusDecisions Pricing and Packaging Blueprint defines a best-in-class four-phase process that guides the development of pricing and packaging tailored to each buyer segment.
Building the (Artificially) Intelligent Revenue Engine Webcast Replay
B-to-b is quickly approaching an inflection point, at which organizations who have failed to integrate “artificial smartness” into the fabric of their revenue engine will begin to fall behind.
The Secrets of Highly Effective Product Management Webcast Replay
Companies are realizing that effective product management is a key factor in accelerating growth. However, many organizations admit they have a lot of room to improve in this area.
Planning Assumptions for 2019: Content Strategy and Operations Webcast Replay
In this replay, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.
Take Me To Your Leader: The Leadership Characteristics That Matter Most For B-to-b Success Webcast Replay
Why do organizations rise and fall on the qualities of their leaders? There is an abundance of data and research on the traits of effective leaders, and how important they are.
Activating Persona and Buyer Insights for Demand Creation Webcast Replay