Using Predictive Analytics to Determine Marketing Decisionmaking Webcast Replay

August 31, 2016

For decades, b-to-c marketers have availed themselves of sophisticated analytics to inform decisions concerning everything from product design to audience selection, prospect scoring and offer strategy. Only recently have marketers in the more complex b-to-b world begun to use predictive analytics to derive insights and support successful decisionmaking.

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So You Want to Be an ABM Rockstar? Webcast Replay
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