Using Personas to Drive Better Campaigns

March 21, 2018

Learn how to align campaigns, personas and the buyer's journey and how buyer insights are used for program planning.

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Marketing Attribution: What All B-to-B Marketers Need to Know Webcast Replay
Marketing Attribution: What All B-to-B Marketers Need to Know Webcast Replay

In this replay, we share the current state of attribution in b-to-b, describe what attribution can do for y...

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Emerging Company Campaign Plan-on-a-Page Webcast Replay
Emerging Company Campaign Plan-on-a-Page Webcast Replay

A successful campaign plan starts with a clear understanding of the numerical goals that marketing plans to...

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