Many organizations create campaigns with reputation, demand creation and sales enablement efforts that are loosely connected, at best, and working at cross purposes, at worst. The result is a lack of well-defined, tightly interlocked campaign planning. Watch Heather Loisel, General Manager of Consulting & Learning at SiriusDecisions, present the elements of a best-in-class campaign framework for planning and implementation.
In this Webcast replay, you'll walk away with:
o An understanding of the five key components included in a best-in-class campaign
o Insights on aligning with corporate, sales and product goals to develop a marketing plan
o An overview of the SiriusDecisions Campaign Implementation Process
o Methods to help you make the business case for adopting an integrated campaign framework in your organization
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