Top 5 Elements for a Best-In-Class Campaign Webcast Replay

March 13, 2019

Many organizations create campaigns with reputation, demand creation and sales enablement efforts that are loosely connected, at best, and working at cross purposes, at worst. The result is a lack of well-defined, tightly interlocked campaign planning. Watch Heather Loisel, General Manager of Consulting & Learning at SiriusDecisions, present the elements of a best-in-class campaign framework for planning and implementation.

In this Webcast replay, you'll walk away with:

o An understanding of the five key components included in a best-in-class campaign

o Insights on aligning with corporate, sales and product goals to develop a marketing plan

o An overview of the SiriusDecisions Campaign Implementation Process

o Methods to help you make the business case for adopting an integrated campaign framework in your organization

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