Consumers led the way with crowdsourced review sites inviting anyone (and everyone) to weigh in on their experiences. Now review sites for B2B offerings have surfaced as part of the toolset for brand and demand marketing.
In this Webinar replay, we clarify the components of B2B review sites and provide context for where they may fit into your efforts to support demand marketing and build influence in the market.
- Explanation of the specific features of review sites
- Considerations for review sites' role in B2B demand and brand strategy
- Potential pitfalls, and how to prepare for or avoid them