The "Yelp" Effect: What to Know about B2B Review Sites Webcast Replay

December 4, 2019

Consumers led the way with crowdsourced review sites inviting anyone (and everyone) to weigh in on their experiences. Now review sites for B2B offerings have surfaced as part of the toolset for brand and demand marketing.

In this Webinar replay, we clarify the components of B2B review sites and provide context for where they may fit into your efforts to support demand marketing and build influence in the market.

Explanation of the specific features of review sites
Considerations for review sites' role in B2B demand and brand strategy
Potential pitfalls, and how to prepare for or avoid them

Getting Product Management to Listen: Communicating Market Feedback to the Global Product Team Webcast Replay

In this replay, we’ll share specific approaches for providing input and feedback, recommended templates, an...

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It's (No Longer) Greek to Me!: A New Approach to Optimizing the Account-based Marketing and Sales Revenue Engine Webcast Replay

The SiriusDecisions Demand Unit Waterfall is a model designed to help b-to-b organizations better understan...

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The "Yelp" Effect: What to Know about B2B Review Sites Webcast Replay

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