With content in b-to-b organizations created and changing at breakneck speed, content owners struggle to keep up with the complexities of digital content maintenance. When documents require updates but updates aren’t applied consistently, it’s more than a minor embarrassment. Content errors hurt a company’s reputation and place stakeholder trust at risk. Organizations must address the deadly sins of inconsistency, inaccuracy and brand offenses.
This replay provides the following benefits for sales, marketing and product:
- Understand the technology foundation and system integrations points required to support enterprise-wide content consistency
- Recognize the critical processes, technologies and roles needed to enable content consistency
- Learn the benefits of a cross-functional content governance council to facilitate commitment to content consistency
