SiriusFoundations: Marketing Strategy & Operations Webcast Replay

October 18, 2018

Marketing operations leaders are responsible for reporting and analytics, in addition to planning and budgeting. To support these efforts, they must also align their technology investments with marketing priorities and business objectives to support and demonstrate marketing’s contribution to business growth. Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.

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Marketing Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth Webcast Replay
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Planning Assumptions for 2019: Account-Based Marketing Growth Webcast Replay
Planning Assumptions for 2019: Account-Based Marketing Growth Webcast Replay

In this replay, we share five planning assumptions that ABM leaders should incorporate into their planning ...

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